About 90% of Ukrainian media survived thanks to grants, as the advertising market suffered a significant decline after the start of the full-scale invasion by the Russian Federation. In particular, in the field of online media, advertising revenues decreased by 92%.
Ukrainian media under threat due to the stopping of USAID funding
This was reported on Hromadske Radio by the director of the Institute of Mass Information, Oksana Romanyuk, commenting on the suspension of funding for USAID programs and projects for 90 days.
Critical funding situation
According to Romanyuk, even national media that have started receiving advertising income cannot fully cover their expenses. In regional media, the situation is even worse – advertising income constitutes only 3-10%, which does not allow them to function.
Risks to media and democracy
The suspension of funding could lead to the weakening of democratic institutions, the monopolization of the information space, and increased corruption. Since the media provide control over the authorities, their weakening could pose a threat to transparency in the country’s processes.
The threat of media monopolization
Until 2022, the Ukrainian media space was controlled by five major oligarchs. The weakening of independent media could open up opportunities for new control and turn media into a tool of political influence.
Media’s grant dependency
According to the IMI, over 80% of Ukrainian media received support from USAID. For some outlets, grants covered 100% of funding, while for others – 40-60%. In addition to American programs, Ukrainian media also received support from the EU and the UN.
The situation remains critical, and without additional funding, independent media could find themselves on the brink of survival.
The details of the peace deal presented today by US special envoy Steve Witkoff are consistent with the report in the Financial Times discussed in my previous article and with Larry Sparano in the posted interview. Putin will halt the Russian advance prior to driving Ukrainian soldiers out of all of the territory that has been reincorporated into Russia. It appears to be the case that the borders between Russia and Ukraine will be the current front line, so Putin is withdrawing Russia’s claim to the Russian territories still under Ukrainian occupation.
Russia and the US seem near a Ukraine peace deal. Kyiv’s role may be moot.
President Donald Trump’s hopes of securing a quick Ukraine peace deal hang in the balance after Washington’s envoy, Steve Witkoff, held his fourth Kremlin meeting with Russian President Vladimir Putin Friday.